Hello! I’m
Fred Bosch
and this is what I enjoy doing.
Scary Clown Night
Burger King
Everybody is afraid of clowns. Except for Burger King. To prove it, the king decided to face its fear and invite his scariest foe for a meal. The message was simple: “Come as a clown, eat like a king”. During the night of Halloween 2018, Burger King will gave aways a Whopper to anyone that comes dressed as a clown.
Commitment Rings
Cornetto
Cornetto has come up with the perfect solution to unfaithful partners who like to skip ahead in TV shows. The ‘Series Commitment’ rings are NFC-connected rings that block access to TV shows you’re watching as a couple, unless both of you are nearby.
Stories Ordering
Burger King
We launched 9 stories on instagram, one with each of the Whopper’s famous ingredients. Inviting people to customize their Whopper, stories after stories. Each set of polls generated a unique coupon (that we send through a DM) for people to redeem their unique Whopper for free. But then, we put all the data on the grill to create the most popular Whopper for Spaniards: the Insta Whopper.
Touchable Memories
Pirate3D
Touchable Memories is a social experiment where we gave technology an innovative application, testing it in an unexplored field and achieving incredible results, making people aware of the endless possibilities of using technology to make our lives better.
Street Evo
Fiat
It’s the most surprising catalogue a car has ever seen. The app recognizes traffic signs and transforms them into features of the new Punto Evo.
Brazilian born in Argentina.
Argentinian raised in Brazil.
Creative Director @ DAVID Madrid.
Before:
Lola MullenLowe
Leo Burnett Madrid
Leo Burnett Lisbon